Gardenia’s President and GM is 2011 AGORA AWARDEE FOR MARKETING MANAGEMENT
The Philippine Marketing Association (PMA) awarded Mr. Simplicio Umali, Jr., Gardenia’s President and General Manager, the 2011 Agora Outstanding Achievement in Marketing Management. PMA recognizes exemplary efforts of companies and individuals who implement versatility, innovativeness and ingenuity in the field of marketing through its prestigious Agora, which is considered as the beacon of Philippine Marketing Excellence, only awarded to the best of the best.
Mr. Umali joined the rosters of Agora awardees that have set new benchmark in marketing achievement, rallying their brands and marketing efforts through a combination of unique and inspiring programs and strategies. As the marketing brains of the highly successful Gardenia brand, he steered its sales 18-fold over the past 12 years.
With his leadership, Gardenia was able to capture more than 65% market share in Metro Manila by delighting consumers with innovations in high-quality product offering, distribution, promotions, packaging and merchandising. The company was able to change the way bread is produced with its fully-automated manufacturing plant using the finest ingredients all over the world ensuring consumers that they get only the best Gardenia bread every single day.
What’s New at Gardenia?
The 730th Combat Group of the Philippine Air Force recently awarded Gardenia Bakeries Philippines certificates of appreciation and recognition for being part of their feeding programs in several areas in Sitio Alunan, Malalabatay, Taliktik, Setler, Duray, Dalig, Tarukan and Sta. Juliana, Capas, Tarlac this year. Shown in the photo are two representatives from Philippine Air Force and Community Relations...Know The Story
Keeping a close family tie is tough nowadays. Spending quality time is important to connect better with children. Sometimes one needs to be creative to ensure a deep, strong family bond. Mommy Sheila Granfon, mother of the cheeky child star Baeby Baste of the popular noontime show "Eat Bulaga" on GMA 7, said she will never compromise family time for anything else. She shared how they usually...Know The Story
With all the activities he goes through everyday, Bae-by Baste always looks forward to a big and hearty merienda. After his daily noontime show, Eat Bulaga, he spends time studying, having fun with his friends, and playing outdoors. That’s why when he gets home, he is very hungry and looks forward to the merienda that Mommy Sheila prepares which is usually a super-sized sandwich made with NeuBake...Know The Story
Why are Gardenia breads loved by Filipinos? Because these have become synonymous to a great bread experience. Read the rest of the article here http://www.philstar.com/Article.aspx?articleId=812355&publicationSubCategoryId=75Know The Story
Gardenia won three awards in the DTI Center for Industrial Competitiveness' Search for Model Company held last 8 July 2011. Gardenia emerged as the only company who got all the Pro-Active Programs Achievement Awards for the three categories namely Labor Management Relationship, Family Welfare/Community Relations and Quality and Productivity. Gardenia, together with other winners, presented and shared...Know The Story
Last 9 February, the delegates from the US Wheat Associates visited Gardenia’s state-of-the-art manufacturing plant located in Laguna as part of their 50th year celebration here in the Philippines.Know The Story
Gardenia Bakeries Philippines is expanding its product portfolio with the introduction of the Gardenia Malaysia’s Delicia chocolate spread. In a statement Tuesday, Gardenia Philippines President Simplicio Umali Jr. said the company’s introduction of Delicia spreads in the local market is its initial step to expand to other food business. “We are gradually expanding our business....Know The Story
Junior Achievement of the Philippines awarded Simplicio Umali, Gardenia’s President and General Manager, the 2017 Registered Marketing Educator Award in the recent 48th Grand Awards held at the Philippine Trade and Training Center (PTTC). JA Philippines, a member of JA worldwide, and Chartered Association of Marketing and Business Professionals certified and awarded Umali the professional designation...Know The Story
Gardenia Health Line was at Century Tuna Superbods which happened last 14 April 2012 at the beautiful Boracay Island. Gardenia Health Line products, headed by Ms. Emilie Battad, partnered with Century Tuna for this much awaited event this summer. Both companies are one in advocating health, nutrirtion and wellness to their consumers by offering healthy and delicious products.Know The Story
Gardenia Cebu plant is now fully operational with a daily capacity of 50,000 loaves serving the needs of the entire province of Cebu and the Northern Mindanao area. The company rapidly completed the construction of its new plant after receiving numerous requests and demands of bringing Gardenia products to Cebu and nearby provinces. Known for making bread production process a notch higher, Gardenia’s...Know The Story
Leading bread manufacturer Gardenia Bakeries is investing nearly Php1 billion in a fully automated bread manufacturing plant in Mindanao to serve the continuously growing bread demand in the south. Gardenia’s president Jun Umali said the company will soon be constructing a new state-of-the-art bread manufacturing facility in a 2.5 hectare land in PHIVIDEC Industrial Estate in Misamis Oriental,...Know The Story
New state-of-the-art plant Gardenia’s plant in Biñan, Laguna has been one of the top educational field trip destinations in the country since it opened the factory for free plant visits. The company showcases its world-class bread manufacturing facility that is ISO and HACCP certified, giving consumers the assurance of product quality and food safety in a well-sanitized bakery environment. It...Know The Story