Gardenia’s social responsibility involvements benefit thousands of Filipinos

Quality, innovative and safe products have always been the hallmark of Gardenia breads for the past 16 years, breads that give not just an extraordinary experience but an assured delight and satisfaction.

Using its unique, advance and modern baking process, complemented with the finest ingredients from all over the world, Gardenia answers the demands of the consumers when it comes to high quality bakery products to cater to the ever changing taste preferences of Pinoys.

It’s state-of-the-art bread manufacturing facility, fully automated baking process, best quality products, and dedicated people are Gardenia’s pillars of success as proven in the past decade.

Aside from making breads known for their freshness, good taste, softness, oven-baked aroma, and nutritive value, Gardenia Bakeries Philippines is also a staunch advocate of bringing about social change and giving back to society by contributing its resources for the welfare and development of Filipinos to uplift their quality of life.

Gardenia’s plant in Cebu is one of its instruments in educating students on the modern bread making process. The plant visit is free of charge and is commonly visited by students, parents, professionals and community groups.

During the height of natural disasters like floods, typhoons and fires, Gardenia is at the forefront of relief efforts to alleviate the suffering of the victims. The company regularly partners with relief and civic organizations to provide food, aid and assistance. In 2013, the leading bread company donated thousands of bread loaves to victims in many flood-stricken areas where flooding caused by monsoon rains is a frequent occurrence.  It also provided aid relief to families affected by oil spills in Cebu. On the same year, Gardenia worked with relief organizations, local government units and socio-civic groups to speedily distribute thousands of bread loaves to victims of massive 7.2 magnitude earthquake that devastated the Bohol area. 

But who will forget Typhoon Yolanda that massively damaged major parts of Visayas? Indeed, the world’s strongest tropical cyclone ever recorded causing the loss of thousands of lives and making millions of families homeless. Gardenia immediately responded to the disaster by donating thousands of loaves of bread through the Philippine Red Cross, Department of Social Welfare and Development, media foundations, and other charitable groups and private individuals. 

Last year’s Gardenia Happy Bread Day fair was able to collect 11,000 loaves from the “I Shared Bread” campaign, where every G-Lock donated by a customer is equivalent to one loaf of bread to be donated to three beneficiaries including White Cross in Manila, Don Bosco Boys’ Home and Training Center in Cebu and Bohol quake victims.

Gardenia also actively participated in the Department of Trade and Industry’s ‘Diskwento Caravan’ program, a government-initiated project that enables people in ravaged communities in Samar, Leyte and various towns in Visayas purchase basic goods and commodities at discounted prices.

Gardenia is also an advocate of environmental protection and conservation. Gardenia took part in the tree-planting activity in Adlaon, Cebu City, in cooperation with the Pollution Control Association of the Philippines Central Visayas. The activity is part of the National Greening Program that aims to plant 1.5 billion trees within six years.

These efforts are apart from Gardenia’s continual partnerships and participation with charitable organizations and individuals, media foundations and private groups in conducting medical and dental missions, feeding program and vitamin supplementation activities.

And because Gardenia lives up to its genuine social commitment, Filipinos can count not only on its best quality breads but also on its ways of enriching lives.

What’s New at Gardenia?

Bringing Nutrition To Less Fortunate School Children

As Gardenia's way of extending gratitude to customers, partners, and stakeholders who grew with them over the last 15 years, the company recently conducted its nutrition assistance program starting with Southville 5A Elementary School in Binan, Laguna. The first phase of Gardenia's feeding program benefited thousands of public school students. This program aims to introduce to young students the importance...

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GARDENIA CONDUCTS OUTREACH PROGRAM IN GIRL'S HOME

Gardenia shared a day of fun games and prizes to the kids of Girl's home  at Marikina City. This is part of Gardenia's strong Corporate Social Responsibility efforts to make a difference in the  the society. The outreach program was composed of fun games and intermission numbers. Numerous games were done to the delight of the children. Laughters and cheers filled the room as the children...

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Gardenia Extends Help to Cebuanos

Gardenia Bakeries (Phils) Inc., the leading bread brand in the country that offers world class bread, brings hope to over 70,000 Cebuanos for almost three years. Since the establishment of Gardenia Bakeries in Lapu-Lapu City, Cebu in 2010, they started to respond not just to the bread requirements of every Cebuano but also reached out to the less fortunate through donation of breads coursed through...

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Gardenia's CSR Program Focuses on Health

This July, Gardenia highlights proper health and nutrition through a program aimed at educating the less privileged children about the importance of eating breakfast. As part of the Nutrition Month celebration, Gardenia continues to advocate healthy eating by starting the day right with a well-balanced breakfast through its Nutrition Assistance Program (NAP). The corporate social responsibility (CSR)...

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CARING FOR THE ENVIRONMENT

One of the commitments of Gardenia is to help mitigate negative environmental impact through sustainable practices that promote environment protection and conservation. Environment-friendly operations Environment recognition The Laguna Lake Development Authority (LLDA) awarded Gardenia for being one of the compliant companies on the 6th cycle of the Public Disclosure Program for Laguna de Bay Region...

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Creative Ways of Using G-lock

  Gardenia is the first in the country to use the unique resealable and reusable plastic clip called G-lock which seals in the bread´s freshness. The G-lock is easy to use and consumer-friendly as it contains all of the vital information such as the expiration date and suggested retail price. In addition, it serves as a 7-day color guide to freshness referring to the day the bread was produced—tan...

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Gardee brings a delightful bread experience to almost 3,000 school children

More than breads and lecture on healthy eating, students were delighted with Gardee’s appearance and participation in the Nutrition Assistance Program (NAP) held in Bambang and Sta. Rosa I Elementary Schools in Bulacan. “The program is Gardenia’s health advocacy initiative that aims to curb malnourishment amongst public school children and educate them of healthy eating habits. We...

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Gardenia partners with Red Cross and DepEd for nutrition campaign

Gardenia  partners with Red Cross and DepEd for nutrition campaignGardenia Bakeries recently held its kick-off for the “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” campaign in partnership with the Philippine Red Cross-Laguna Chapter and Department of Education Division of Laguna. The campaign aims to strengthen its advocate of proper handwashing and nutrition and wellness....

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Gardenia Advocates Healthy Eating and Proper Hand Washing

Gardenia Advocates Healthy Eating and Proper Hand Washing Gardenia Bakeries strengthens its partnership with the Philippine Red Cross Laguna Chapter (PRC), and the Department of Education Division of Laguna (DepEd) with the continued “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” program (Nutrition and Sanitation for a Better Future Program) for 2019. Gardenia recently kicked...

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GARDENIA CONTINUES HEALTH ADVOCACY

MANILA, Philippines -  Gardenia Bakeries Philippines Inc. (GBPI), a manufacturer of breads known for their freshness, oven-baked aroma, softness, and nutritive value, through its Gardenia Nutrition and Wellness (Gardenia N&W) team, recently went to the IBM Philippines office in Quezon City. Team Gardenia provided essential nutrition counseling and other helpful information, especially on...

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Gardenia Continues To Provide Assistance To The Victims of Habagat

During the height of the southwest monsoon rains (“Habagat”) that inundated most parts of Metro Manila and other areas in Luzon, Gardenia, in partnership with Department of Social Welfare and Development (DSWD), quickly responded to aid the victims by promptly sending a truckload of loaf breads to deeply-affected evacuation centers in August 7. For three weeks now, Gardenia has been continuously...

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Gardenia donates to Bohol quake victims

Gardenia Bakeries Philippines, Inc., the country’s leading bread manufacturing company expressed sympathy to victims of the recent earthquake tragedy in Bohol. In partnership with General Milling Corporation in Cebu, Gardenia-Cebu donated more than 3000 loaves thru and together with Red Cross Philippines and Rotary Club of Mactan.

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Gardenia extends help to Cebu fire victims

Gardenia immediately partnered with the Department of Social Welfare and Development in conducting a relief effort for the fire victims in Brgy. Suba, Cebu City. More than 500 families were homeless after a fire razed their home days ago. Through its Cebu plant, Gardenia sent hundreds of breads for the victims.

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Gardenia participates in tree planting activity in Cebu

More than being compliant with the National Greening Program that aims to plant 1.5 billion trees within six years, Gardenia also recognizes the importance of protecting the environment. Recently, Gardenia took part in the tree planting program held in Adlaon, Cebu in cooperation with Pollution Control Association of the Philippines Region (PCAPI) VII. Mr. Antonio Atillo, PCAPI PRO External...

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Gardenia Reaches to Students and Teachers in Basey I Central School in Samar

Gardenia with the assistance of friends from 87th Infantry Battalion and company, flew through the C-130 plane to Tacloban, Leyte and headed to Basey, Samar to provide school supplies and breads to Basey I Central School in June 25, 2014. Simple activity was also prepared for the students. In return, Basey I Central School students showcased their talents through a dance and song number.

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Gardenia responds to victims of typhoon Yolanda

The whole world was alarmed with the massive devastation unleashed by Super Typhoon Yolanda, the world’s strongest tropical cyclone of 2013. In most stricken parts of the Visayas region, Yolanda left thousands of casualties and destructed million amounts of establishments making it a nightmare for all Filipinos. In response with the wrath of Super Typhoon Yolanda, Gardenia is in continuous communication...

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Gardenia sends more aid to Typhoon Yolanda survivors

Gardenia is continuously sending help to victims of Super Typhoon Yolanda which heavily damaged some parts of the Visayas region. At present, Gardenia was able to donate more than 36,000 loaves and toast products from Cebu and Laguna plant. With this substantial amount of breads, Gardenia reached affected victims from Tacloban and evacuees of Tacloban from Cebu naval base, Mindoro, Cebu, Samar, Leyte,...

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GARDENIA Volunteers Plant 2,000 Seedlings

Binan, Laguna – Fifty volunteer employees joined Gardenia’s annual tree planting activity held recently in Brgy. Cansuso, Cavinti, Laguna. Gardenia employees planted 2,000 seedlings of guyabano and narra trees across the forest landscape of Brgy. Cansuso. Foresters from Department of Environment and Natural Resources (DENR) – Provincial Environment and Natural Resources Office (PENRO)...

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GIVING BACK TO THE COMMUNITY

Gardenia Bakeries has been the top choice of Filipinos when it comes to bread and bakery products for fifteen years. As a way of sharing the success of the company and expressing its gratitude, we conduct and facilitate various philanthropic activities and encourage corporate social responsibility programs which include calamity donations, entrepreneurship, and sponsorships. Responding to calamities This...

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NUTRITION AND WELLNESS CAMPAIGN

Promoting healthy eating and an active lifestyle. Nutrition Assistance Program (NAP) To help address the problems of elementary school children coming to school hungry, which result to low performance in class, Gardenia launched the Nutrition Assistance Program (NAP) with various public schools. The program aims to educate the less privileged school children about the importance of eating a well-balanced...

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Response Agad in Brgy. Kapasigan, Pasig City

January 12, 2018 - Gardenia Bakeries Philippines, Inc., together with Philippine Red Cross -  Pasig Chapter, provided breads to families affected by fire in Brgy. Kapasigan, Pasig City.

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Rotary Club Alabang Partners with Gardenia; Guarantees 'Response Agad' to Calamity Victims

Part of its mission to immediately help calamity victims in this season, Rotary Club Alabang (RCA) and Gardenia Bakeries (Phils.) Inc. recently signed a Memorandum of Agreement (MOA) for a relief operations project dubbed as Response Agad. Rotary Club Alabang formally established a stronger partnership with Gardenia through a MOA signing. The project was hailed as Response Agad to emphasize immediacy...

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