GIVING BACK TO THE COMMUNITY
Gardenia Bakeries has been the top choice of Filipinos when it comes to bread and bakery products for fifteen years. As a way of sharing the success of the company and expressing its gratitude, we conduct and facilitate various philanthropic activities and encourage corporate social responsibility programs which include calamity donations, entrepreneurship, and sponsorships.
Responding to calamities
This year marks one of the most challenging period for the Filipinos as two of the most tragic events is recorded in the Philippine history. And as a caring corporate citizen, Gardenia holds the responsibility to help the calamity-affected communities.
The wrath of Typhoon Haiyan
Super Typhoon Haiyan, the world’s strongest tropical cyclone ever recorded, massively devastated the central parts of the Philippines this 2013. Typhoon Haiyan left millions of families homeless, more than 5,700 corpses as of this writing, and damages estimated to reach Php 35B.
Gardenia immediately responded to the typhoon-hit areas and donated thousands of breads in coordination with the Philippine Red Cross (PRC), Department of Social Welfare and Development (DSWD), ABS-CBN Sagip-Kapamilya Foundation, GMA Kapuso Foundation, and various charitable groups and individuals. Gardenia also initiated a calamity donation drive for the victims and for some Gardenia employees who were affected by the calamity. Employees also received monetary assistance, clothes and goods, especially to those whose houses were totally wiped out.
Another tragedy that challenged Filipinos is the 7.2-magnitude earthquake that seriously damaged the Bohol area that even the Philippines’ oldest church was destroyed. Gardenia extended help to the evacuees and worked with relief organizations to immediately send aid by giving out thousands of bread loaves to the quake victims.
Gardenia also donated loaves to victims in flooded areas caused by heavy monsoon rains, and to families affected by oil spills in Cebu. We worked with local government units and socio-civic groups to provide food aid to the victims.
Quick Response for Fire Victims
During the summer season, fire incidents are rife, leaving thousands of families homeless and hungry. Gardenia launched the “Response Agad (Quick Response) for Fire Victims” project, in partnership with the Rotary Club of Alabang, providing assistance to fire victims in relocation centers, giving them ready-to-eat goods like bread which do not require cooking unlike rice or noodles. We responded to fire victims within 24 hours as these people were in immediate need of food in evacuation centers.
Sponsorships and charity support to less fortunate children.
Support to Tuloy sa Don Bosco Foundation
Gardenia continues to support the Tuloy sa Don Bosco Foundation by giving employment opportunities to underprivileged and abandoned street children, some of whom were former drug addicts, thieves and snatchers, and victims of child abuse. Gardenia trains staff from Tuloy to assist in the in-house bread store of the Laguna plant. The company also provides on-the-job training in engineering and production for qualified graduates of Tuloy.
Gardenia is consistent in donating breads to various foundations and depressed community groups. In its Daily Bread program this year, Gardenia donated approximately 10,000 loaves every week to 40 regular beneficiaries.
I Shared Bread
On its third straight year, the company encourages the value of sharing with the ‘I Shared Bread’ campaign incorporated every Happy Bread Day fair celebrated every October. Every loaf purchased during the event is equivalent to three loaves donated to two charities and to Bohol quake victims. Gardenia was able to collect a total of 3,791 G-locks equivalent to 11,373 loaves that were donated to the three beneficiaries.
What’s New at Gardenia?
As Gardenia's way of extending gratitude to customers, partners, and stakeholders who grew with them over the last 15 years, the company recently conducted its nutrition assistance program starting with Southville 5A Elementary School in Binan, Laguna. The first phase of Gardenia's feeding program benefited thousands of public school students. This program aims to introduce to young students the importance...Know The Story
Gardenia shared a day of fun games and prizes to the kids of Girl's home at Marikina City. This is part of Gardenia's strong Corporate Social Responsibility efforts to make a difference in the the society. The outreach program was composed of fun games and intermission numbers. Numerous games were done to the delight of the children. Laughters and cheers filled the room as the children...Know The Story
Gardenia Bakeries (Phils) Inc., the leading bread brand in the country that offers world class bread, brings hope to over 70,000 Cebuanos for almost three years. Since the establishment of Gardenia Bakeries in Lapu-Lapu City, Cebu in 2010, they started to respond not just to the bread requirements of every Cebuano but also reached out to the less fortunate through donation of breads coursed through...Know The Story
This July, Gardenia highlights proper health and nutrition through a program aimed at educating the less privileged children about the importance of eating breakfast. As part of the Nutrition Month celebration, Gardenia continues to advocate healthy eating by starting the day right with a well-balanced breakfast through its Nutrition Assistance Program (NAP). The corporate social responsibility (CSR)...Know The Story
One of the commitments of Gardenia is to help mitigate negative environmental impact through sustainable practices that promote environment protection and conservation. Environment-friendly operations Environment recognition The Laguna Lake Development Authority (LLDA) awarded Gardenia for being one of the compliant companies on the 6th cycle of the Public Disclosure Program for Laguna de Bay Region...Know The Story
Gardenia is the first in the country to use the unique resealable and reusable plastic clip called G-lock which seals in the bread´s freshness. The G-lock is easy to use and consumer-friendly as it contains all of the vital information such as the expiration date and suggested retail price. In addition, it serves as a 7-day color guide to freshness referring to the day the bread was produced—tan...Know The Story
More than breads and lecture on healthy eating, students were delighted with Gardee’s appearance and participation in the Nutrition Assistance Program (NAP) held in Bambang and Sta. Rosa I Elementary Schools in Bulacan. “The program is Gardenia’s health advocacy initiative that aims to curb malnourishment amongst public school children and educate them of healthy eating habits. We...Know The Story
Gardenia partners with Red Cross and DepEd for nutrition campaignGardenia Bakeries recently held its kick-off for the “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” campaign in partnership with the Philippine Red Cross-Laguna Chapter and Department of Education Division of Laguna. The campaign aims to strengthen its advocate of proper handwashing and nutrition and wellness....Know The Story
Gardenia Advocates Healthy Eating and Proper Hand Washing Gardenia Bakeries strengthens its partnership with the Philippine Red Cross Laguna Chapter (PRC), and the Department of Education Division of Laguna (DepEd) with the continued “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” program (Nutrition and Sanitation for a Better Future Program) for 2019. Gardenia recently kicked...Know The Story
MANILA, Philippines - Gardenia Bakeries Philippines Inc. (GBPI), a manufacturer of breads known for their freshness, oven-baked aroma, softness, and nutritive value, through its Gardenia Nutrition and Wellness (Gardenia N&W) team, recently went to the IBM Philippines office in Quezon City. Team Gardenia provided essential nutrition counseling and other helpful information, especially on...Know The Story
During the height of the southwest monsoon rains (“Habagat”) that inundated most parts of Metro Manila and other areas in Luzon, Gardenia, in partnership with Department of Social Welfare and Development (DSWD), quickly responded to aid the victims by promptly sending a truckload of loaf breads to deeply-affected evacuation centers in August 7. For three weeks now, Gardenia has been continuously...Know The Story
Gardenia Bakeries Philippines, Inc., the country’s leading bread manufacturing company expressed sympathy to victims of the recent earthquake tragedy in Bohol. In partnership with General Milling Corporation in Cebu, Gardenia-Cebu donated more than 3000 loaves thru and together with Red Cross Philippines and Rotary Club of Mactan.Know The Story
Gardenia immediately partnered with the Department of Social Welfare and Development in conducting a relief effort for the fire victims in Brgy. Suba, Cebu City. More than 500 families were homeless after a fire razed their home days ago. Through its Cebu plant, Gardenia sent hundreds of breads for the victims.Know The Story
More than being compliant with the National Greening Program that aims to plant 1.5 billion trees within six years, Gardenia also recognizes the importance of protecting the environment. Recently, Gardenia took part in the tree planting program held in Adlaon, Cebu in cooperation with Pollution Control Association of the Philippines Region (PCAPI) VII. Mr. Antonio Atillo, PCAPI PRO External...Know The Story
Gardenia with the assistance of friends from 87th Infantry Battalion and company, flew through the C-130 plane to Tacloban, Leyte and headed to Basey, Samar to provide school supplies and breads to Basey I Central School in June 25, 2014. Simple activity was also prepared for the students. In return, Basey I Central School students showcased their talents through a dance and song number.Know The Story
The whole world was alarmed with the massive devastation unleashed by Super Typhoon Yolanda, the world’s strongest tropical cyclone of 2013. In most stricken parts of the Visayas region, Yolanda left thousands of casualties and destructed million amounts of establishments making it a nightmare for all Filipinos. In response with the wrath of Super Typhoon Yolanda, Gardenia is in continuous communication...Know The Story
Gardenia is continuously sending help to victims of Super Typhoon Yolanda which heavily damaged some parts of the Visayas region. At present, Gardenia was able to donate more than 36,000 loaves and toast products from Cebu and Laguna plant. With this substantial amount of breads, Gardenia reached affected victims from Tacloban and evacuees of Tacloban from Cebu naval base, Mindoro, Cebu, Samar, Leyte,...Know The Story
Binan, Laguna – Fifty volunteer employees joined Gardenia’s annual tree planting activity held recently in Brgy. Cansuso, Cavinti, Laguna. Gardenia employees planted 2,000 seedlings of guyabano and narra trees across the forest landscape of Brgy. Cansuso. Foresters from Department of Environment and Natural Resources (DENR) – Provincial Environment and Natural Resources Office (PENRO)...Know The Story
Quality, innovative and safe products have always been the hallmark of Gardenia breads for the past 16 years, breads that give not just an extraordinary experience but an assured delight and satisfaction. Using its unique, advance and modern baking process, complemented with the finest ingredients from all over the world, Gardenia answers the demands of the consumers when it comes to high quality...Know The Story
Promoting healthy eating and an active lifestyle. Nutrition Assistance Program (NAP) To help address the problems of elementary school children coming to school hungry, which result to low performance in class, Gardenia launched the Nutrition Assistance Program (NAP) with various public schools. The program aims to educate the less privileged school children about the importance of eating a well-balanced...Know The Story
January 12, 2018 - Gardenia Bakeries Philippines, Inc., together with Philippine Red Cross - Pasig Chapter, provided breads to families affected by fire in Brgy. Kapasigan, Pasig City.Know The Story
Part of its mission to immediately help calamity victims in this season, Rotary Club Alabang (RCA) and Gardenia Bakeries (Phils.) Inc. recently signed a Memorandum of Agreement (MOA) for a relief operations project dubbed as Response Agad. Rotary Club Alabang formally established a stronger partnership with Gardenia through a MOA signing. The project was hailed as Response Agad to emphasize immediacy...Know The Story