Gardenia to invest P1 B for Mindanao expansion

Leading bread manufacturer Gardenia Bakeries is investing nearly Php1 billion in a fully automated bread manufacturing plant in Mindanao to serve the continuously growing bread demand in the south. Gardenia’s president Jun Umali said the company will soon be constructing a new state-of-the-art bread manufacturing facility in a 2.5 hectare land in PHIVIDEC Industrial Estate in Misamis Oriental, adjacent to Cagayan de Oro (CDO). “Gardenia’s Mindanao plant is a completely new breadline...

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Baste charms his way into our homes in the NeuBake commercial

With all the activities he goes through everyday, Bae-by Baste always looks forward to a big and hearty merienda. After his daily noontime show, Eat Bulaga, he spends time studying, having fun with his friends, and playing outdoors. That’s why when he gets home, he is very hungry and looks forward to the merienda that Mommy Sheila prepares which is usually a super-sized sandwich made with NeuBake bread.   This is the inspiration behind the newest commercial for NeuBake Super Slice, the...

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Gardenia President Simplicio Umali wins Marketing Educator of the Year

Junior Achievement of the Philippines awarded Simplicio Umali, Gardenia’s President and General Manager, the 2017 Registered Marketing Educator Award in the recent 48th Grand Awards held at the Philippine Trade and Training Center (PTTC). JA Philippines, a member of JA worldwide, and Chartered Association of Marketing and Business Professionals certified and awarded Umali the professional designation of Registered Marketing Educator (RME) for his role as a part-time faculty of the De La Salle...

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