Gardenia’s social responsibility involvements benefit thousands of Filipinos
Quality, innovative and safe products have always been the hallmark of Gardenia breads for the past 16 years, breads that give not just an extraordinary experience but an assured delight and satisfaction.
Using its unique, advance and modern baking process, complemented with the finest ingredients from all over the world, Gardenia answers the demands of the consumers when it comes to high quality bakery products to cater to the ever changing taste preferences of Pinoys.
It’s state-of-the-art bread manufacturing facility, fully automated baking process, best quality products, and dedicated people are Gardenia’s pillars of success as proven in the past decade.
Aside from making breads known for their freshness, good taste, softness, oven-baked aroma, and nutritive value, Gardenia Bakeries Philippines is also a staunch advocate of bringing about social change and giving back to society by contributing its resources for the welfare and development of Filipinos to uplift their quality of life.
Gardenia’s plant in Cebu is one of its instruments in educating students on the modern bread making process. The plant visit is free of charge and is commonly visited by students, parents, professionals and community groups.
During the height of natural disasters like floods, typhoons and fires, Gardenia is at the forefront of relief efforts to alleviate the suffering of the victims. The company regularly partners with relief and civic organizations to provide food, aid and assistance. In 2013, the leading bread company donated thousands of bread loaves to victims in many flood-stricken areas where flooding caused by monsoon rains is a frequent occurrence. It also provided aid relief to families affected by oil spills in Cebu. On the same year, Gardenia worked with relief organizations, local government units and socio-civic groups to speedily distribute thousands of bread loaves to victims of massive 7.2 magnitude earthquake that devastated the Bohol area.
But who will forget Typhoon Yolanda that massively damaged major parts of Visayas? Indeed, the world’s strongest tropical cyclone ever recorded causing the loss of thousands of lives and making millions of families homeless. Gardenia immediately responded to the disaster by donating thousands of loaves of bread through the Philippine Red Cross, Department of Social Welfare and Development, media foundations, and other charitable groups and private individuals.
Last year’s Gardenia Happy Bread Day fair was able to collect 11,000 loaves from the “I Shared Bread” campaign, where every G-Lock donated by a customer is equivalent to one loaf of bread to be donated to three beneficiaries including White Cross in Manila, Don Bosco Boys’ Home and Training Center in Cebu and Bohol quake victims.
Gardenia also actively participated in the Department of Trade and Industry’s ‘Diskwento Caravan’ program, a government-initiated project that enables people in ravaged communities in Samar, Leyte and various towns in Visayas purchase basic goods and commodities at discounted prices.
Gardenia is also an advocate of environmental protection and conservation. Gardenia took part in the tree-planting activity in Adlaon, Cebu City, in cooperation with the Pollution Control Association of the Philippines Central Visayas. The activity is part of the National Greening Program that aims to plant 1.5 billion trees within six years.
These efforts are apart from Gardenia’s continual partnerships and participation with charitable organizations and individuals, media foundations and private groups in conducting medical and dental missions, feeding program and vitamin supplementation activities.
And because Gardenia lives up to its genuine social commitment, Filipinos can count not only on its best quality breads but also on its ways of enriching lives.
What’s New at Gardenia?
As Gardenia's way of extending gratitude to customers, partners, and stakeholders who grew with them over the last 15 years, the company recently conducted its nutrition assistance program starting with Southville 5A Elementary School in Binan, Laguna. The first phase of Gardenia's feeding program benefited thousands of public school students. This program aims to introduce to young students the importance...Know The Story
Gardenia shared a day of fun games and prizes to the kids of Girl's home at Marikina City. This is part of Gardenia's strong Corporate Social Responsibility efforts to make a difference in the the society. The outreach program was composed of fun games and intermission numbers. Numerous games were done to the delight of the children. Laughters and cheers filled the room as the children...Know The Story
Gardenia Bakeries (Phils) Inc., the leading bread brand in the country that offers world class bread, brings hope to over 70,000 Cebuanos for almost three years. Since the establishment of Gardenia Bakeries in Lapu-Lapu City, Cebu in 2010, they started to respond not just to the bread requirements of every Cebuano but also reached out to the less fortunate through donation of breads coursed through...Know The Story
This July, Gardenia highlights proper health and nutrition through a program aimed at educating the less privileged children about the importance of eating breakfast. As part of the Nutrition Month celebration, Gardenia continues to advocate healthy eating by starting the day right with a well-balanced breakfast through its Nutrition Assistance Program (NAP). The corporate social responsibility (CSR)...Know The Story
About 600 families or at least a thousand individuals were affected by the fire incident that blazed in Parola Compound in Tondo, Manila on February 21 and lasted early morning of February 22. Gardenia, with the Philippine Red Cross Manila Chapter, distributed more than 1,000 bread loaves to the affected families and individuals who were temporarily sheltered in Jose Abad Santos High School and Guevarra...Know The Story
One of the commitments of Gardenia is to help mitigate negative environmental impact through sustainable practices that promote environment protection and conservation. Environment-friendly operations Environment recognition The Laguna Lake Development Authority (LLDA) awarded Gardenia for being one of the compliant companies on the 6th cycle of the Public Disclosure Program for Laguna de Bay Region...Know The Story
Gardenia is the first in the country to use the unique resealable and reusable plastic clip called G-lock which seals in the bread´s freshness. The G-lock is easy to use and consumer-friendly as it contains all of the vital information such as the expiration date and suggested retail price. In addition, it serves as a 7-day color guide to freshness referring to the day the bread was produced—tan...Know The Story
More than breads and lecture on healthy eating, students were delighted with Gardee’s appearance and participation in the Nutrition Assistance Program (NAP) held in Bambang and Sta. Rosa I Elementary Schools in Bulacan. “The program is Gardenia’s health advocacy initiative that aims to curb malnourishment amongst public school children and educate them of healthy eating habits. We...Know The Story
Gardenia partners with Red Cross and DepEd for nutrition campaignGardenia Bakeries recently held its kick-off for the “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” campaign in partnership with the Philippine Red Cross-Laguna Chapter and Department of Education Division of Laguna. The campaign aims to strengthen its advocate of proper handwashing and nutrition and wellness....Know The Story
Gardenia Advocates Healthy Eating and Proper Hand Washing Gardenia Bakeries strengthens its partnership with the Philippine Red Cross Laguna Chapter (PRC), and the Department of Education Division of Laguna (DepEd) with the continued “Nutrisyon at Kalinisan para sa Maayos na Kinabukasan” program (Nutrition and Sanitation for a Better Future Program) for 2019. Gardenia recently kicked...Know The Story
Gardenia extended help to the evacuees and affected community members of Brgy. Agoncillo, Laurel, and Balete in Batangas following the recent phreatomagmatic eruption of Taal. More than 1,500 Gardenia bread loaves and snacks were donated in partnership with GMA Kapuso Foundation and Philippine Red Cross - Batangas Chapter. Gardenia President Jun Umali expressed “being at the forefront of disaster...Know The Story
MANILA, Philippines - Gardenia Bakeries Philippines Inc. (GBPI), a manufacturer of breads known for their freshness, oven-baked aroma, softness, and nutritive value, through its Gardenia Nutrition and Wellness (Gardenia N&W) team, recently went to the IBM Philippines office in Quezon City. Team Gardenia provided essential nutrition counseling and other helpful information, especially on...Know The Story
During the height of the southwest monsoon rains (“Habagat”) that inundated most parts of Metro Manila and other areas in Luzon, Gardenia, in partnership with Department of Social Welfare and Development (DSWD), quickly responded to aid the victims by promptly sending a truckload of loaf breads to deeply-affected evacuation centers in August 7. For three weeks now, Gardenia has been continuously...Know The Story
Gardenia provided thousands of loaves and snack products for front liners in the fight against COVID-19 across the Philippines with efforts in Metro Manila, North and South Luzon, Visayas particularly in Cebu, and Mindanao areas. Gardenia’s bread donations for COVID-19 front liners is a continuous effort in partnership with various organizations such as Philippine Red Cross (PRC), Department...Know The Story
Gardenia Bakeries Philippines, Inc., the country’s leading bread manufacturing company expressed sympathy to victims of the recent earthquake tragedy in Bohol. In partnership with General Milling Corporation in Cebu, Gardenia-Cebu donated more than 3000 loaves thru and together with Red Cross Philippines and Rotary Club of Mactan.Know The Story
Gardenia donated more than 700 loaves to almost 300 families affected by the fire incident last January 17 in Barrio Bisaya, Alabang, Muntinlupa. The Philippine Red Cross Muntinlupa Chapter assisted in the bread distribution to the families and individuals who are temporarily taking shelter at Pedro E. Diaz High School in Alabang. Around a hundred houses and establishment were affected by the fire...Know The Story
Gardenia donated more than 35,000 loaves and snack products to at least 30,000 families severely affected by the Super Typhoons Rolly and Ulysses across the Philippines especially in South Luzon, Rizal, Marikina, Bicol and Catanduanes, through the help of various organizations and local government units. Gardenia’s bread donations for the victims of the recent typhoons is a continuous...Know The Story
Gardenia immediately partnered with the Department of Social Welfare and Development in conducting a relief effort for the fire victims in Brgy. Suba, Cebu City. More than 500 families were homeless after a fire razed their home days ago. Through its Cebu plant, Gardenia sent hundreds of breads for the victims.Know The Story
Gardenia recently launched the I learn with Gardenia program to public elementary and high school students, in partnership with the Department of Education (DepEd). Gardenia is continuously making a mark in promoting health and wellness with the newly introduced initiative I Learn with Gardenia. Under this new effort, Gardenia provides educational video materials to 25 schools in the DepEd Biñan...Know The Story
More than being compliant with the National Greening Program that aims to plant 1.5 billion trees within six years, Gardenia also recognizes the importance of protecting the environment. Recently, Gardenia took part in the tree planting program held in Adlaon, Cebu in cooperation with Pollution Control Association of the Philippines Region (PCAPI) VII. Mr. Antonio Atillo, PCAPI PRO External...Know The Story
Gardenia shifts to Online Plant Tour as it continuously share its world-class bread making process to students and teachers during this new normal distance learning.The Gardenia Plant Tour offers an opportunity for the students and teachers to know its best food manufacturing practices as they take a tour of the bread manufacturing facility. During the online plant tour, the students are also...Know The Story
Gardenia encourages Filipinos to practice an active and healthy lifestyle and eat a well-balanced diet through its online Gardenia Corporate Wellness Movement. As industries shift to work-from-home set-up as a precautionary measure against the COVID-19 virus, Gardenia extends its efforts in reaching out to corporate and government employees. The company provides webinars, nutrition consultations...Know The Story
Gardenia with the assistance of friends from 87th Infantry Battalion and company, flew through the C-130 plane to Tacloban, Leyte and headed to Basey, Samar to provide school supplies and breads to Basey I Central School in June 25, 2014. Simple activity was also prepared for the students. In return, Basey I Central School students showcased their talents through a dance and song number.Know The Story
The whole world was alarmed with the massive devastation unleashed by Super Typhoon Yolanda, the world’s strongest tropical cyclone of 2013. In most stricken parts of the Visayas region, Yolanda left thousands of casualties and destructed million amounts of establishments making it a nightmare for all Filipinos. In response with the wrath of Super Typhoon Yolanda, Gardenia is in continuous communication...Know The Story
Gardenia is continuously sending help to victims of Super Typhoon Yolanda which heavily damaged some parts of the Visayas region. At present, Gardenia was able to donate more than 36,000 loaves and toast products from Cebu and Laguna plant. With this substantial amount of breads, Gardenia reached affected victims from Tacloban and evacuees of Tacloban from Cebu naval base, Mindoro, Cebu, Samar, Leyte,...Know The Story
Gardenia donates thousands of bread products to community pantries across the country in support of theinitiative to provide food assistance to the marginalized sector amidst the COVID-19 pandemic.The concept of a community pantry started in Maginhawa, Quezon City when an individual set-up a tablewith various food items where people could donate and get food for free for themselves and their families.This...Know The Story
Binan, Laguna – Fifty volunteer employees joined Gardenia’s annual tree planting activity held recently in Brgy. Cansuso, Cavinti, Laguna. Gardenia employees planted 2,000 seedlings of guyabano and narra trees across the forest landscape of Brgy. Cansuso. Foresters from Department of Environment and Natural Resources (DENR) – Provincial Environment and Natural Resources Office (PENRO)...Know The Story
Gardenia Bakeries has been the top choice of Filipinos when it comes to bread and bakery products for fifteen years. As a way of sharing the success of the company and expressing its gratitude, we conduct and facilitate various philanthropic activities and encourage corporate social responsibility programs which include calamity donations, entrepreneurship, and sponsorships. Responding to calamities This...Know The Story
Promoting healthy eating and an active lifestyle. Nutrition Assistance Program (NAP) To help address the problems of elementary school children coming to school hungry, which result to low performance in class, Gardenia launched the Nutrition Assistance Program (NAP) with various public schools. The program aims to educate the less privileged school children about the importance of eating a well-balanced...Know The Story
January 12, 2018 - Gardenia Bakeries Philippines, Inc., together with Philippine Red Cross - Pasig Chapter, provided breads to families affected by fire in Brgy. Kapasigan, Pasig City.Know The Story
Part of its mission to immediately help calamity victims in this season, Rotary Club Alabang (RCA) and Gardenia Bakeries (Phils.) Inc. recently signed a Memorandum of Agreement (MOA) for a relief operations project dubbed as Response Agad. Rotary Club Alabang formally established a stronger partnership with Gardenia through a MOA signing. The project was hailed as Response Agad to emphasize immediacy...Know The Story